Blog 5: Listening B

1. What is remarkable about the comments and the bloggers of the Federal Reserve Bank? 
That people can post anonymous. People can blog anonymous and comment anonymous.


2. The Federal Reserve Bank opened a blog to create “buzz”. What is meant by this, in other words, what was the purpose of opening a blog? 
The people check it more regularly for news.


3. What was the female recruiting manager’s blog mainly about? 
Being a full-time mother and being a full-time manager.


4. What was the purpose of her blog? 
To recruit people to come to the FED.


5. Which words show that the FED does exercise a form of control on the blogs? 
Regulated and Moderated.


6. By what kind of people were the very first FED blogs written? 
By senior management.


7. Have the blogs changed the way that people who work for the FED think about internal communications? 
They haven't measure it yet. But the employee engagement improved.


8. What is the latest development in the company as far as media are concerned? 
Video side, it's a close circuit tv that they are installing in the elivator banks.


9. Catherine Cummings says that this medium to communicate with staff is better than an older medium. Which more old-fashioned way of communicating with staff does she mention?
They were sending memo's.


10. What is the next big thing in social media at the FED?
Two intranets that they are going to redesign.